Email Marketing
Email Marketing
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Email Marketing
Company In India
At 360Growth Marketers, we pride ourselves on being a leading email marketing company in India dedicated exclusively to ecommerce brands. We offer full-service email marketing solutions that help online businesses increase sales, engage customers, and maximize ROI. Our team handles everything from crafting compelling newsletter content to setting up advanced marketing automation flows – all with a focus on driving measurable results. As official partners of Klaviyo, Keap (Infusionsoft), Omnisend, and Mailchimp, we leverage cutting-edge tools and best practices to power your campaigns. With experience gained from working with over 75+ ecommerce brands across India, we have the expertise and track record to elevate your email marketing strategy to the next level.
Our approach is professional, data-driven, and tailored to the unique needs of Indian ecommerce businesses. Whether you’re looking to boost customer retention, recover abandoned carts, or increase repeat purchases, our specialized email marketing services can deliver. Read on to discover how our full-service strategy and proven process make 360Growth Marketers the trusted email marketing partner for ecommerce success in India.
Full-Service Email Marketing for
Ecommerce Success
360Growth Marketers an email marketing company offers a comprehensive, full-service email marketing solution designed to fuel your ecommerce success. “Full-service” means we take care of every aspect of your email marketing, so you can focus on running your business. From strategy to execution, our team covers it all in a holistic manner:
Strategic Planning
We at 360growth marketers an email marketing company begin by understanding your brand, audience, and goals. Our experts develop a custom email marketing strategy aligned with your business objectives (such as increasing sales, average order value, or customer lifetime value). This blueprint covers campaign calendars, audience segmentation plans, and content themes tailored for the Indian ecommerce market.
Campaign Creation & Design
Our creative team designs eye-catching, mobile-responsive email templates that reflect your brand identity. We craft persuasive copy for newsletters, promotional offers, product launches, and more – always with clear calls-to-action that drive clicks and conversions. Every email is optimized for delivery across devices, ensuring a seamless experience whether your customers open it on desktop or smartphone. (Considering that over 55% of all emails are opened on a mobile device smartblogger.com, we prioritize responsive design for maximum impact.)
Audience Segmentation & Personalization
360growth marketers help you divide your subscriber list into meaningful segments (by purchase history, browsing behavior, location, etc.) and personalize content for each group. Segmentation ensures that your customers receive highly relevant emails, rather than one-size-fits-all blasts. This approach leads to significantly better engagement – in fact, segmented email campaigns drive about 30% more opens and 50% more click-throughs than non-segmented campaigns hubspot.com. By sending the right message to the right person at the right time, we boost your open rates, click rates, and overall sales.
Marketing Automation & Ecommerce Flows
As an ecommerce-focused email marketing company in india, we set up powerful automated email flows that work 24/7 to nurture your customers and recover revenue. These include welcome series for new subscribers, abandoned cart reminders, browse abandonment emails, post-purchase follow-ups, re-engagement campaigns, and more. Automation ensures no opportunity is missed – for example, sending timely cart recovery emails to bring shoppers back. B2C companies that implement automated cart abandonment emails see a 50% increase in conversion rates on those recoveries moosend.com, demonstrating how crucial email automation is for boosting ecommerce revenue. Our team are experts in platforms like Klaviyo and Omnisend, so we utilize advanced features (like dynamic product recommendations and behavioral triggers) to maximize your sales on autopilot.
Analytics, Testing & Optimization
Data is at the heart of our process. We set clear KPIs (open rate, click-through rate, conversion rate, revenue per email, etc.) and track campaign performance rigorously using analytics dashboards. With 360Growth Marketers as your partner, you won’t be sending emails into a void – you’ll have full visibility into how each campaign performs. We conduct A/B tests on subject lines, send times, imagery, and content to continuously improve results. If one version of a subject line leads to higher opens or one offer generates more purchases, we’ll know and adapt. This iterative optimization is key to achieving optimal ROI from email. Our data-driven approach aligns with industry best practices – for instance, 78% of marketers say that subscriber segmentation and personalized targeting is the most effective strategy for email campaigns hubspot.com. By testing and refining, we make sure every email campaign learns from the last, yielding better performance over time.
In short, our full-service capabilities mean we manage the entire email marketing lifecycle for you. From growing your email list and designing beautiful campaigns, to automating customer journeys and analyzing the outcomes, we handle it all with expertise. The result is a consistently executed email program that drives ecommerce success – bringing you more traffic, conversions, and revenue through the power of email marketing.
Why Email Marketing is Essential
for India’s Ecommerce Businesses?
Email marketing isn’t just an optional marketing channel – it’s an essential pillar of success for ecommerce businesses in India. The Indian ecommerce sector is experiencing explosive growth, and with rising competition, a robust email strategy is critical to stand out and build customer loyalty. Here’s why email marketing is so vital for India’s online retailers:
1. India’s Booming Ecommerce Market
By 2025, India’s ecommerce market is poised to become the second-largest globally socialchamps.com. Millions of new shoppers are coming online, and digital retail sales are surging year over year. In such a fast-growing market, businesses need effective ways to reach and engage consumers. Email provides a direct line to your customer’s inbox, allowing you to communicate new product launches, upcoming sales, and brand stories in a personalized manner. It’s a channel you own, unlike social media platforms where algorithms limit reach. For Indian brands looking to nurture their customer base amid intense competition, email is indispensable.
2. Unmatched ROI and Cost-Effectiveness
Email marketing delivers one of the highest returns on investment of any marketing channel. Globally, businesses earn an average of $36 for every $1 spent on email marketing shopify.com – a staggering 3600% ROI on average. In fact, 96% of the top 1,000 online retailers agree that email marketing gives them the best ROI of all their marketing activities convertcart.com. This is especially important in India, where ecommerce companies often operate on thin margins and need cost-effective ways to boost revenue. A well-crafted email campaign (such as a holiday promotion or flash sale announcement) can drive a surge of orders at a fraction of the cost of paid advertising. The high ROI of email means every rupee invested works harder for your business, delivering consistent sales and profit.
3. Drives Repeat Purchases and Customer Loyalty
Success in ecommerce isn’t just about acquiring new customers – it’s about retaining them and encouraging repeat purchases. Email marketing is a proven tool for customer retention. With targeted campaigns like post-purchase thank-yous, product education series, and loyalty reward emails, you can keep your brand at the top of customers’ minds and entice them to buy again. One study found that consumers actually spend 128% more when shopping through email offers compared to those who don’t shopify.com, showing how effective email promotions can boost customer lifetime value. By educating and delighting your existing customers through regular emails, you build stronger relationships and long-term loyalty that translates into sustainable revenue.
4. Significant Revenue Contribution
Email marketing can become a major revenue driver for ecommerce. Top-performing online retailers generate as much as 30-35% of their total revenue from email marketing in regular months drip.com, and even more during big shopping seasons. Even for small and mid-sized Indian ecommerce brands, a strategic email program can contribute a large share of monthly sales – from repeat purchase campaigns, cart recovery, and upsell emails. Ignoring email marketing means leaving a lot of money on the table. Every subscriber on your list is a potential future purchase, and email is the channel to realize that potential. With the right strategy, a single automated flow (like an abandoned cart series) could recover 5-10% of otherwise lost sales each month, directly improving your bottom line.
5. Direct and Personalized Customer Reach
India has hundreds of millions of internet users, and importantly, nearly half of online consumers prefer to receive communications from businesses via emailshopify.com. Unlike social media, where messages are fleeting, or SMS, which has character limits, email allows you to deliver rich, personalized content directly to your audience. You can tailor emails to each subscriber’s interests and behavior – for example, featuring products they browsed or recommending items related to their past purchases. This personalization at scale simply isn’t possible with most other channels. For Indian ecommerce, which serves a diverse and geographically spread customer base, email marketing enables one-to-one connection in a way that feels personal, yet can reach millions of customers efficiently. The result is higher engagement and trust: customers are more likely to act on marketing messages that arrive in their inbox addressed to them, with content that matches what they care about.
6. Multi-Device Reach in a Mobile-First Market
India’s internet usage is overwhelmingly mobile-first. Fortunately, email marketing is perfectly suited to reach users on the go – modern email campaigns are designed to look great on smartphones. Over 50% of all email opens happen on mobile devicessmartblogger.com, meaning your promotions and updates are literally in your customer’s hand wherever they are. Whether your shopper is in Mumbai, Delhi, or a smaller city, an email can reach them instantly with your latest offer. This real-time, personal communication can drive immediate traffic to your website or app. Additionally, with increasing adoption of mobile payment and UPI in India, an email that inspires a click can quickly convert into an order within minutes. In short, email marketing lets you tap into India’s mobile ecommerce boom by engaging customers on the devices they use most.
In summary, email marketing is essential for India’s ecommerce sector because it combines high ROI, targeted reach, and relationship-building in one powerful package. It’s a cost-effective way to continuously engage your customer base, turn one-time buyers into loyal fans, and drive a substantial portion of your revenue. Brands that invest in professional email marketing gain a competitive edge – they can rapidly communicate with their audience, respond to market trends (like festive seasons or year-end sales), and cultivate a community around their products. If you’re aiming for sustained growth in the Indian ecommerce arena, a strong email marketing strategy isn’t just helpful – it’s critical to your success.
Our Email Marketing Process
for Optimal Results
At 360Growth Marketers an email marketing company, we follow a structured email marketing process refined through years of experience with ecommerce clients. Our goal is to deliver optimal results for your business – more opens, clicks, and conversions – in a consistent, transparent way. Here’s an overview of how we manage your email marketing from start to finish:
Discovery & Strategy Development
Every engagement begins with understanding you – your brand story, products, target audience, and business goals. We perform a thorough audit of your current email setup (if any) and review any available data to identify opportunities. Based on this, we develop a custom email marketing strategy. This outlines the types of campaigns and automated flows you need, the frequency of sends, segmentation strategy, and key performance indicators to track. We’ll map out a content calendar aligning with your marketing initiatives (such as holiday sales, new launches, or seasonal events popular in India). The strategy is tailored to maximize ROI and complement your other marketing efforts, ensuring email works in synergy with channels like social media and paid ads.
Email Platform Setup & Integration
As official partners of leading email platforms like Klaviyo, Keap, Omnisend, and Mailchimp, we will either onboard you onto the ideal platform for your needs or optimize your existing setup. We ensure your email platform is properly integrated with your ecommerce website or CRM – connecting to platforms such as Shopify, Magento, or WooCommerce for real-time syncing of customer and order data. Proper technical setup is crucial for success: we configure sign-up forms/pop-ups to grow your list, set up email templates, and implement tracking (UTM parameters, conversion tracking) so we can attribute sales to email campaigns. We also take care of domain authentication (SPF, DKIM) to boost your email deliverability. With the tech foundations in place, you’ll have a robust system ready to send campaigns reliably to your subscribers’ inbox (not their spam folder).
Audience Segmentation & List Management
Rather than sending the same message to everyone, we segment your subscriber list into targeted groups for more relevant messaging. We use data such as purchase history, browsing behavior, geography, and engagement level to create segments – for example, VIP customers, first-time buyers, high-value repeat buyers, lapsed customers, etc. We continually clean and manage your lists to maintain list health (removing invalid addresses or disengaged users to protect your sender reputation). This segmentation lays the groundwork for personalization in campaigns and automated flows. It’s proven that a segmented approach yields far better results than batch-and-blast emailshubspot.com. By grouping your audience intelligently, we can increase open and click rates significantly, leading to more conversions from each campaign.
Campaign Content Creation
Our team then creates the content for your email campaigns. This involves designing the email layout, writing compelling copy, and selecting visuals that resonate with your brand and audience. We pay special attention to subject lines and preview text – these are the first things your subscribers see, and we craft them to grab attention and entice opens. (For instance, using personalization or urgency in subject lines can boost open rates.) Each email is built to be visually appealing and aligned with your brand’s look and feel. We highlight your product benefits, use clear calls-to-action (e.g. “Shop Now,” “Redeem Offer”), and ensure the messaging is persuasive yet authentic. Our copywriters specialize in ecommerce communication, meaning we know how to speak to online shoppers – whether it’s promoting a flash sale, announcing a new collection, or sharing a helpful blog post. Before sending, we’ll get your approval on content to ensure it meets your expectations.
Automation Flow Setup
In parallel with regular campaigns, we configure automated email flows to run in the background and engage customers based on triggers. These include essential ecommerce automations:
Welcome Series: Introduces your brand to new subscribers or customers with a warm welcome and perhaps a new-customer incentive.
Abandoned Cart Recovery: Reminds shoppers who left items in their cart to come back and complete the purchase (often sent as a series of 2-3 emails). This is a huge revenue recovery driver – over 40% of cart abandonment emails are opened, and 50% of those who clicked an abandoned cart email ended up purchasingmoosend.com, showcasing the effectiveness of these reminders.
Browse Abandonment: Targets users who viewed products on your site but didn’t add to cart, encouraging them to revisit those items.
Post-Purchase Follow-up: Thank-you emails after purchase, requests for reviews/feedback, product care tips, and upsell/cross-sell recommendations to increase repeat sales.
Re-engagement (Win-Back) Series: Attempts to re-engage customers or subscribers who haven’t interacted in a while, with win-back offers or surveys.
Birthday or Anniversary Emails: If applicable, sending special greetings or coupons on customer birthdays or on their purchase anniversary to personalize their experience.
Automation Benefits
These automated sequences are carefully crafted and timed for optimal impact. Once set up, they continuously generate sales and foster loyalty without manual effort. Marketing automation is a game-changer for ecommerce: it ensures timely communication at scale. By leveraging our expertise in platforms like Klaviyo and Mailchimp, we implement automation best practices so you capture every revenue opportunity (whether it’s closing a sale or nurturing a lead).
Testing & QA
Before any campaign or automation goes live, we perform rigorous testing and quality assurance checks. We test emails across major email clients (Gmail, Yahoo, Outlook, etc.) and devices to ensure they render correctly. Links are double-checked, images are optimized, and fallback text is set for images. We also review the emails for spam-trigger words and run spam score tests to maximize deliverability. This meticulous QA process means you can be confident that every email hitting your customers’ inbox is error-free and professional.
Deployment & Monitoring
We schedule or send emails at strategic times based on your audience’s behavior and our insights (for example, if we find your subscribers are most responsive in the evenings or during weekends, we’ll time sends accordingly). Once the emails are sent, we closely monitor the campaign performance in real-time. Our team watches metrics like delivery rate, open rate, click rate, and conversions as the data comes in. Any anomalies (like an unexpected drop in opens or a technical issue) are addressed immediately.
Analytics & Ongoing Optimization
After each campaign, we analyze the results in detail and compile reports for you. You’ll see how many people opened, clicked, and what revenue or goals were achieved from the email. Crucially, we derive insights from the data: for example, which product categories got the most clicks, which segment was most engaged, or which offer resonated best. We compare against industry benchmarks (e.g., average ecommerce open and click rates) to see where we’re ahead and where we can improvemailchimp.com. Using these insights, we refine the strategy continuously. We might adjust our send frequency, try a new tone in copy, or experiment with different imagery – always testing one variable at a time to scientifically improve outcomes. Over time, this data-driven refinement leads to superior performance. Our iterative approach is why 360Growth Marketers consistently achieves strong email marketing ROI for our clients – we don’t rely on guesswork, we let the numbers speak and guide our next steps.
Throughout this process, communication with our clients is a top priority. You’ll have a dedicated account manager who keeps you in the loop with what’s going out and how it’s performing. We operate as an extension of your team, handling the heavy lifting of email marketing while you reap the benefits in increased traffic and sales. Our proven process ensures that no aspect of email marketing is overlooked – from deliverability and design to content and conversion tracking, we cover all bases to deliver optimal results for your ecommerce business.
Why Choose 360Growth Marketers as
Your Email Marketing Partner?
We understand you have options when it comes to choosing an email marketing company in India. Here’s what makes 360Growth Marketers stand out as the ideal partner for your ecommerce email marketing needs:
Ecommerce Email Marketing Specialists
Unlike general digital agencies, we specialize in ecommerce email marketing. Our team has deep expertise in the ecommerce sector – we understand customer lifecycles, seasonal trends (Big Billion Days, Diwali sales, etc.), and the tactics that drive online retail success. Every strategy we propose is informed by what works specifically for online stores. This specialized focus means better outcomes for your business, as we can quickly identify and execute the email tactics that will increase your online sales and customer retention.
Official Partner of Top Email Platforms
360Growth Marketers is an official certified partner of leading email service providers including Klaviyo, Keap (Infusionsoft), Omnisend, and Mailchimp. This partnership status is a testament to our expertise and experience with these platforms. It also benefits you as a client – our team stays up-to-date with the latest features and best practices on each platform, and we have access to partner-level support. Whether it’s implementing complex segmentation in Klaviyo or designing interactive emails in Mailchimp, you can trust that we know these tools inside out. By choosing us, you’re getting a team that can fully leverage your email software’s capabilities for maximum ROI.
Proven Track Record of Results
We have successfully managed email marketing for 75+ ecommerce brands across India, spanning industries like fashion, beauty, consumer electronics, home decor, and more. Our clients have seen significant improvements in their email performance and business metrics. For example, we’ve helped brands achieve higher open rates, improved click-through rates, and most importantly, increased revenue from email campaigns. Our case studies include boosting an online fashion retailer’s email-driven sales by 120% in six months through optimized campaigns and automation, and helping a D2C startup recover lakhs of rupees in lost sales by implementing a robust abandoned cart email sequence. When you partner with 360Growth Marketers, you gain a wealth of experience and success stories behind your email program. We’re happy to share references or examples relevant to your domain upon request.
Data-Driven & ROI-Focused Approach
At 360Growth Marketers, we are obsessed with data and ROI. We don’t just send emails for the sake of it – we set clear goals and define metrics that matter to your business (like conversion rate, revenue per email, or new customer acquisition from email). Our team monitors performance diligently and optimizes campaigns based on real data insights (as detailed in our process above). This results-driven mindset ensures that you get tangible business growth from our email marketing efforts. We back every decision – from the time we schedule an email to the wording of a call-to-action – with data or tested best practices. By focusing on strategies that move the needle (such as segmentation, personalization, A/B testing), we make sure your email marketing investment translates into measurable returns. It’s not about vanity metrics, but actual sales and ROI, and that’s what we deliver.
Full-Service Convenience & Expertise
When you choose us, you’re essentially getting an entire email marketing department for your company, at a fraction of the cost of hiring internally. Our full-service offering means we handle strategy, content, design, execution, and analysis – a 360° service (true to our name). This end-to-end management is handled by seasoned professionals: strategists who know the latest trends, copywriters experienced in conversion copy, designers adept at modern email design, and analysts who can decode the numbers. You get the convenience of having all these skills under one roof, with a single point of contact. We take a consultative approach, too – educating and advising you on email marketing opportunities beyond the day-to-day campaigns. Working with 360Growth Marketers is a hassle-free way to elevate your email marketing to enterprise-quality, without the overhead.
Transparent Communication & Reporting
Trust and transparency are core to our client relationships. We keep you informed at every step – you’ll know what campaigns are in the pipeline, when they’re scheduled, and what results they produce. We provide regular reports (weekly or monthly, as needed) that break down the performance of your email marketing. You’ll see the gains being made in subscriber engagement and revenue. Moreover, we value your input and feedback; after all, no one knows your brand and customers better than you. We work collaboratively, incorporating your feedback into our strategy and showing you how our efforts are contributing to your broader business goals. With 360Growth Marketers, you get a true partner who is as invested in your success as you are, not just a service provider.
In essence, 360Growth Marketers brings together the technology, expertise, and dedication needed to make your email marketing hugely successful. Our combination of ecommerce focus, platform partnerships, proven results, and full-service capabilities is hard to find elsewhere. We are confident that as your email marketing partner, we will not only meet your expectations – we’ll exceed them, helping your brand reach new heights in customer engagement and ecommerce revenue.
Results-Driven Email Marketing
(Backed by Data)
At 360Growth Marketers, everything we do is driven by a desire to deliver real results for your business. We firmly believe that email marketing success should be quantified in terms of revenue growth, ROI, and customer retention – not just opens and clicks. Our results-driven philosophy means we set clear objectives, use data to guide our strategy, and continually optimize to improve outcomes.
Data-Backed Strategies
We don’t rely on guesswork or assumptions. From the initial strategy phase onward, we utilize data – both your historical data and industry benchmarks – to inform our decisions. For example, if past data shows your customers are highly active on weekends, we’ll time major campaigns over the weekend. We know from industry research that certain tactics work: personalized and segmented emails are proven to yield higher engagement (with 78% of marketers rating segmentation as the most effective email marketing strategyhubspot.com). So we make data-driven tactics like segmentation, automation, and A/B testing cornerstones of your email program. By grounding our approach in data, we ensure that each element of your campaign has a purpose tied to improving performance.
KPI Tracking and Reporting
Key Performance Indicators (KPIs) are established for your email marketing – these could include open rate, click-through rate, conversion rate (what percentage of email recipients make a purchase), and overall email-driven revenue. We also look at metrics like subscriber growth, bounce rate, and unsubscribe rate to monitor list health. Each campaign and automation is tracked against these KPIs. We provide you with clear reports highlighting these metrics and the ROI of your email marketing. You’ll always know how your email campaigns are contributing to your sales. This level of tracking not only proves the value of our work but also helps identify trends (e.g. which product categories get the most engagement, or which offers drive the most conversions) that can inform your broader marketing strategy.
Continuous Optimization
A hallmark of a results-driven program is constant improvement. After every campaign, we analyze what worked and what didn’t. Suppose we run an A/B test on a subject line – we’ll take the winning variant and apply that insight to future emails. If we notice that a particular segment, say “returning customers,” is not engaging as much as expected, we’ll refine our approach for that segment (perhaps try a different incentive or send time). This iterative process of test → learn → optimize happens continually behind the scenes. Over time, it leads to higher and higher benchmarks. For instance, if we started with an open rate of 20% and through testing and optimization we raise it to 25%+, that increment means a lot more eyes on your offers, which translates to more sales. We bring advanced techniques into this optimization process as needed, such as deliverability improvements (to reach more inboxes), send time optimization (using platform AI to send at the ideal time for each user), and leveraging customer data for hyper-personalized content. Our team essentially leaves no stone unturned in squeezing out better performance from your email marketing.
Proof in Numbers
We are proud of the results we’ve achieved for clients and we let the numbers speak for themselves. On average, our ecommerce clients see a significant uplift in email-driven revenue within the first few months of working with us. Many have seen email become their #1 or #2 channel for ROI – often outperforming paid advertising in terms of cost-effectiveness. (It’s common across industries – email marketing campaigns have an average ROI of 36:1 in revenue to spendshopify.com, which we often beat by focusing on high-intent segments and effective messaging.) We’ve helped clients grow their email lists exponentially and convert those subscribers into paying customers. By focusing on metrics that matter – like how many sales did this campaign generate – we ensure that our email marketing service truly drives growth. We’re happy to discuss specific results and benchmarks relevant to your niche during a consultation, to show you what kind of outcomes you can expect with 360Growth Marketers steering your email strategy.
In conclusion, our results-driven, data-backed approach to email marketing gives you confidence that your investment is delivering returns. We treat your marketing spend as if it were our own – optimizing allocation, focusing on high-impact activities, and eliminating anything that isn’t yielding results. With 360Growth Marketers as your partner, you get an email marketing machine that is constantly learning and improving, so the results just keep getting better. We don’t settle for “good enough” – we aim for exceptional outcomes that help your ecommerce business grow faster and more profitably through the power of email.
Start Growing Your Sales with Email Marketing
It’s time to transform your email list into a powerful revenue-driving asset for your business. If you’re an ecommerce business owner in India looking to boost your sales and customer engagement, 360Growth Marketers an email marketing company is here to make it happen. We’ve helped numerous Indian brands achieve remarkable growth through strategic email marketing, and your business could be the next success story.
Ready to elevate your ecommerce sales with a results-driven email marketing strategy? Don’t miss out on the revenue and customer loyalty that a professional email marketing program can unlock. Contact 360Growth Marketers today to request a consultation with our email marketing experts. We’ll discuss your business goals, show you how our services can specifically benefit your brand, and provide a roadmap for scaling your ecommerce revenue through targeted email campaigns and automation.
Join hands with India’s trusted email marketing company and experience the 360Growth Marketers advantage. Let us handle your email marketing, while you enjoy watching your sales grow, your customers return, and your ROI soar. Get in touch with us now to kick-start your journey towards higher conversions and sustained ecommerce success with the power of email marketing. Your next big growth leap is just an email away!
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