11 Ultimate Online Business Tools for Small Businesses in 2024

Launching and building a startup business is not a piece of cake. It can be a tough nut to crack for many people. The fact that 90% of all startups fail in India within 5 years from their inception proves our point! The reason why most start-ups fail is:

1. 1. Improper allocation of resources and money
   2. Not realizing the competition in the market
   3. Arrogance and egotism
   4. No market demand
   5. Poor marketing

Another important reason why most startups fail is that they do not use the right online business tools and depend mostly on manual labour. However one has to understand that one cannot completely rely on manual labor because

• One person or a group of persons cannot specialize in all tasks.
• Secondly, many things need to be taken care of in a business. So, a new entrepreneur needs some additional help to assist him in other tasks and he can focus on more important tasks.

Several tasks need to be performed in a business. Since one person cannot take care of all the responsibilities, he must employ some sort of startup tools for their new business for process automation, analysis, and other needs. These online business tools can help you make your life easier and sorted. Here we are providing you with the ultimate list of online business tools for start-ups that will help you in managing your new business effectively and efficiently.

1. SEMRush: All-in-One SEO Tools

SEMrush is one of the top competitive intelligence software that helps manage your SEO, SMM, & advertising. These online business tools can help you automate your day-to-day tasks, & also provide exhaustive analysis to improve your digital marketing strategy. SEMRush also offers a free 7-day trial.

SEMRush Features:

• Discover the top market players, indirect competitors, their traffic shares, and trends with Market Explorer
• Get into your rivals' marketing strategies and tactics with Traffic Analytics
• Reveal any company's performance with the Top Pages report
• Gain insight into your target audience with the help of Audience Overlap and Market Explorer
• Research your target audience with Market Explorer
• Pick the most profitable niches with CPC Map
• Boost your page’s organic traffic with On-Page SEO Checker
• Analyze successful publishers with Display Advertising
• Create relevant content with SEO Writing Assistant
• Get a Quick Analysis
• Build a Keyword Master List
• Discover your Organic Competitors
• Comparing Keyword Portfolios
• Tracking Keyword Performance
• Find a Topic
• Create a Content Plan
• Templates for SEO-Friendly Content
• Optimize the Article
• Measuring Your Content’s Impact
• Revise and Improve Your Content
• Round-the-clock social content across all social networks
• Analyze your social performance
• Reframe your campaigns based on benchmarking data
• Analyze your social performance

SEMRush Pricing:

- SEMRush Marketing tool offers 7 days Free trial.

1) Pro:

-$99.95 per month if paid monthly and $83.28 per month if paid yearly. Pro is mainly for freelancers, startups, and in-house marketers with a limited budget. SEMRush's all-in-one digital marketing tool helps you run your SEO, PPC, and SMM projects with 40+ advanced tools to know your competitors’ traffic sources, rankings, social media results & more.

2) Guru:

- $199.95 per month if paid every month and $166.62 per month if paid every year. - For SMB and growing marketing agencies.

3) Business:

-$399.95per month if paid on monthly basis and $333.28per month if paid on yearly basis Subscribe SEMRush! - For agencies, E-commerce projects, and businesses with an extensive web presence

SEMrush Specifications: 

• Deployment: Cloud-Based
• Payment: Monthly, Yearly
• Customization: Available
• Mobile Support: Available
• Works on: Windows, Mac

Language Support:

Chinese, Dutch, English, French, Italian, Portuguese, Russian, Spanish

SEMrush Users:

Freelancers, StartUps, SMEs, Agencies, Enterprises

Available Support:

Email, Phone, Training

Pros:

1. 1. Easy and quick to use
   2. Comprehensive Dashboard
   3. Drill down analytics
   4. Competitive organic research
   5. Organic keyword research.
   6. Link analysis.

Cons:

1. 1. Pricing is a little too high for new businesses

2. My Growth Suite

360Growth Marketers is a digital marketing agency and a growth marketing-driven company that focuses on helping startups and enterprises to help them achieve fast and sustained growth in the digital world using the right process, the right strategies, and the right mindset. They primarily focus on the company’s various segments to get data-driven results to formulate structured plans to maximize their growth. Their vision is to work with the next-generation techniques and strategies to get massive digital growth and branding awareness for your company with 100% transparency. They always aim to provide data-driven and scalable results to their clients which helps them to generate tons of leads and revenue to their clients. My Growth Suite offers you all the online business tools that you can use for your outbound marketing to grow your company, find leads, send emails, create a chatbot, and more. Its package includes multiple lead-generation tools that you can use to grow your company. It helps in getting leads and customers to your company to make it grow. It is one of the best online business tools that a B2B Marketer or a Company can ever expect. Its user-friendly panel allows you to grow exponentially.

Features/Tools:

• Find Email: Find B2B leads by uploading a list of domains or company names.
• Extract LinkedIn: Extract B2B emails from B2B social media and build targeted lists.
• Extract Emails: Export email, phone, and social media from a list of websites.
• Send emails: Email Drip Campaigns.
• Find Emails: Newly registered domains with contact information.
• Capture Leads: Chatbot solutions to capture and convert visitors into leads.
• Build Emails: Single/Bulk email finder.
• Social Proof Widget: Social Proof notification widget to increase credibility on your website.
• Review Management Widget: Online review management to receive more online reviews.
• API: API to prevent fake email registration on your website.

Pricing:

It has just one pricing plan for its users - 97$

Specification:

• Available On: Website
• Payment: One Time
• Language support: English
• Users: B2B Marketers, Business Owners, Small Businesses, Startups, Agencies.

Pros: 

• Very Easy to Use
• 24/7 Live Support
• A comprehensive and effective marketing solution
• Easy Automation

3. Invideo.io

InVideo is a powerful video creation tool that can help you transform your content to the next level through extremely powerful video content! It helps you create video content for Facebook and Instagram stories, YouTube and Facebook and Instagram Posts. This business tool comes with a lot of pre-designed templates which you will find nowhere! Its easy interface can turn an inexperienced human individual into a talented video designer. This video content creation tool is bliss for digital marketers, digital creators, agencies, freelancers, and even businesses who are manually doing the job. This can prove as a great business tool for start-ups. The best part about Video offers is that you can contact them anytime and they will be always available to help you out.

InVideo’s Pricing:

InVideo offers two premium pricing options!

1) Business Plan:

If purchased yearly: 10$/Month If purchased monthly: 20$/Month

2) Unlimited Plan:

If purchased yearly: 30$/Month If purchased monthly: 60$/Month

Specification:

• Available On: Website and App
• Customization: available
• Payment: Monthly/Yearly
• Language support: English
• Users: Media Companies, small businesses, freelancers, agencies, individuals

Pros: 

• Very Easy to Use
• A huge variety of templates
• Professional Outlook

Cons: 

• It comes with a watermark in the free version!
• Less several templates to choose from in the free version!

4.Publer.io

Publer is an amazing online social media management tool that allows you to collaborate, schedule & analyze your posts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business. Besides its basic manual scheduling feature, it can also automatically schedule the posts for you based on a posting schedule you get to predefine or even recycle your evergreen content.

Publer’s Pricing:

The publisher has three pricing plans for its users:

1)  Free

2)  Argentum :

Cost: 10$/Month

3)  Aurum:

Cost: 20$/Month

Specification:

• Available On: Website and App
• Customization: available
• Payment: Monthly/ 3 Months/ 6 Months/ Yearly
• Language support: English
• Users: Everybody

Pros: 

• Very Easy to Use
• CSV Bulk Upload Capability
• Constant Improvements

Cons: 

• Takes time to adapt to the learning curve.

5. Canva

Canva is a beautiful and free graphic design tool available online that you can use to produce any kind of graphic design like Twitter Images, Pinterest, Facebook Posts, Facebook Ads, Tumblr Graphic, Instagram posts and stories, A4 posters, Magazine Pages, Resume, Business Card, YouTube Thumbnail, YouTube Channel Art and many more. This online business tool has made it very easy to create stunning, professional-looking, and beautiful designs. It comes with a lot of pre-designed templates which you can customize as per your needs. If you are a digital marketer or any digital creator, you are going to love this design tool. This is one of the best business tools that we found for all your graphic design needs. The best part is that it is mostly free. In the paid version, you can have access to more templates and unlimited storage for photos and other assets. You can also add up to 30 team members to the paid plan.

Canvas Pricing:

1) Canva – Free Version:

0$ Per Month

2) Canva Pro:

US$9.95/user/month, billed yearly

3) Canva Enterprise:

US$30.00/user/month, billed yearly

Canvas Best Features:

1. 1. Photo straightener: Keep your photos in line with the Canvas photo straightener tool.
   2. Image cropper: Crop your photos for great framing.
   3. Add text to photos: Add text to any photo.
   4. Speech bubble maker: Add speech bubbles to any image.
   5. Photo blur: Blur specific portions of your images with the blur slider.
   6. Photo enhancer: Enhance your photos easily.
   7. Photo vignette: Add a vintage effect to your pictures using the Canvas photo vignette tool.
   8. Design grids: You can design grids using Canva.
   9. Photo frames: Add photo frames to your images.
   10. Logo Design: Designing a logo for your brand is made easy by Canva. You can use the pre-designed templates or create your own.

Specifications:

• Available on: Website and Mobile app
• Customization: available
• Payment: Monthly
• Language support: English
• Users: Freelancers, start-ups, SMEs, enterprises

Pros:

• 1. Ease of use
  2. Easy to create professional-looking designs
  3. Variety of Readily designed templates

Cons:

1. 1. Fewer templates in the free version
   2. Limited image selection
   3. You can’t remove the Canva watermark in the free version.

6. Bitrix24.com

Bitrix24 is a robust and all-inclusive project management software. It helps in solving problems of managing tasks, delegating tasks, incorporating documents into projects and tasks, and having software that can integrate with our other online business software. Bitrix24 is a complete set of online business tools put together into a single, intuitive interface. Bitrix24 consists of 5 large service blocks, which include communications, tasks & projects, CRM, contact center, and website builder. Bitrix24.net is one of the best project management software for start-ups.

Pricing:

Starting Price: $24.00/month Free Trial? Available.

Bitrix24  Business Management Tool Features:

• Knowledge Management
• Account-Based Marketing
• Appointment Scheduling
• Association Management
• Attendance Tracking
• Billing and Invoicing
• Business Intelligence
• Business Management
• Business Process Management
• Cloud Storage
• Complaint Management
• Construction CRM
• Content Management
• Customer Relationship Management
• Dance Studio
• Digital Workplace
• Document Management
• Email Marketing
• Employee Communication Tools
• Employee Engagement
• Enterprise Resource Planning
• Event Management
• File Sharing
• Financial CRM
• Forms Automation
• Gantt Chart
• Healthcare CRM
• Help Desk
• Human Resource
• Insurance Agency
• Internal Communications
• Issue Tracking
• Landing Page
• Lead Management
• Live Chat
• Mac CRM
• Marketing Automation
• Marketing Planning
• Meeting
• Nonprofit CRM
• Online CRM
• Portal
• Professional Services Automation
• Project Management
• Quoting
• Resource Management
• SMS Marketing
• Sales Coaching
• Sales Enablement
• Sales Force Automation
• Scheduling
• Service Desk
• Social Media Marketing
• Social Networking
• Task Management
• Team Communication
• Telemarketing
• Telephony
• Time Clock
• Time Tracking
• Unified Communications
• Website Builder
• Workflow Management

Specifications:

• Deployment: Mac, Windows, Web-Based, Cloud, SaaS, iPhone / iPad, Android
• Training: In Person, Live Online, Webinars, Documentation
• Support: 24/7 (Live Rep), Business Hours, Online

Pros:

• Bitrix24 is very simple and understandable.
• Provides the ability to create subtasks, tasks, and projects and provides task management and Scheduling facilities.
• For communication, it allows video conferencing, and its audio clarity is very high, hence suitable for video calls within different organizations.
• Good for the segmentation of customers and leads for easy communications with emails on the system. It segments based on location and activities or needs.
• Feature-rich
• Great for project and task management.
• Great group administration and worker timesheets framework
• Automation and visual work process creator
• Very good as a corporate social network
• Availability of internal chat and social network elements

Cons:

• The Bitrix24 support team needs a little work.
• Better third-party add-ons
• The price could be a major hindrance for many tiny organizations
• Malfunctions
• Technical support is not competent
• No sync with the mobile app
• Confusing interface and Confusing navigation
• Poor integration with other applications. It supports very few applications. For example, poor integration with Grammarly.

7. FreshDesk

FreshDesk is an exceptional online business tools for Online Customer Support and Help Desk which helps you deliver high-quality customer service to your customers. FreshDesk is an all-in-one customer support software that gives you everything you need to delight your customers.

Pricing

1) SPROUT: $0 Agent/Month

2) BLOSSOM:  $19/agent/month/billed annually

3) GARDEN: $35/Agent/Month/Billed annually

Freshdesk Features:

• Alerts/Escalation

• Automated Routing

• Billing & Invoicing

• Community Forums

• Customer DataBase

• Email Integration

• Help Desk Management

• Incident Management

• Issue Tracking

• Knowledge Base

• Live chat system

• Online Activation

• Online Forums

• Problem Management

• Self Service Portal

• Service Level Agreement (SLA) Management

• Service Level Management

• Social Media Integration

• Surveys & Feedback

• Ticket Management

Specifications:

• Deployment: Cloud Based
• Payment: Monthly, Yearly
• API: Available
• Customization: Available
• Mobile Support: Available
• Mobile App: Available
• Desktop Platforms: Windows, Mac
• Mobile Platforms: Android

Language Support: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish

Freshdesk Users: Freelancers, StartUps, SMEs, Enterprises

Available Support: Email, Phone, Live Support, Training, Tickets

Pros:

• Ease of use,
• easy ticket searching, splitting & merging
• customer care is very good
• Social media integration
• Great UI and is user-friendly.
• Allows users to redirect tickets, add notes, etc. to help effectively solve users' problems.

Cons:

• Pricing is a little high.
• Allow upload of images other than attachments.
• View content within the email
• No Integration to QuickBooks
• No project management board
• Limited features in the free version

8. Quickbooks Online

Quickbooks Online is a well-priced business solution for most small businesses to solve their accounting and bookkeeping needs. It is a complete package for small businesses that need comprehensive accounting software support at an affordable price. QuickBooks Online offers great functionality that will serve most small businesses at a reasonable cost. It is an industry leader for software services in this space. Most professional accountants and CPAs use Quickbooks Online, which makes it even more useful and reliable because you can grant them access to your account. They can make changes to your books if necessary while preparing your tax return. Quickbooks Online also offers professional payroll services and full-service bookkeeping, which would be useful for businesses that want to handle all of their financial needs in the same software system.

Pricing:

• Free Trial Available? Yes
• Does it have a Free or Freemium Version Available? No
• Entry-level set up fee? No
• Pricing: Starting from USD 15 per month

For Small Businesses

• Track income & expenses
• Send custom invoices & quotes
• Snap & sort receipts
• Connect multiple bank accounts
• Includes free updates and new features
• Import data from Excel spreadsheets
• Create budgets and purchase orders
• Free mobile app

For Accountants

• Real-time document exchange
• Higher team productivity
• Automatic bank updates
• GST Compliance
• Professional, GST-compliant invoices
• Cash flow management
• Dedicated training and support
• Access to your client files anytime, anywhere

QuickBooks Features

• Accounting Integration

• Accounts Payable & Accounts Receivable

• Analytics

• Balance Sheet

• Bank Reconciliation

• Banking Integration

• Billing & Invoicing

• Bookkeeping

• Budgeting & Forecasting

• Business intelligence (BI)

• Business performance dashboard

• Cash Management

• Cashflow

• Client Portal

• Client Statements

• Collection management

• Cost Tracking

• Custom Fields

• Customizable invoices

• Dashboard

• Data Backup and Restore

• Data Security & Accuracy

• Database backup/restore (Management)

• Delayed Billing

• Discount & Schemes

• Document Management

• E-commerce Integration

• Email Integration

• Employee Database

• e-Payment

• Excel Import

• Expense Management

• Expense Tracking

• Financial Accounting

• Financial Management

• GST audit report

• GST Compliance

• GST Ready

• GST returns

• GST Tax Invoice

• Import & Export Data

• Income Statements

• Inventory Management

• Invoice Processing

• MIS Reports

• Multi-Currency

• Multi-Layer Security

• Multi User login and role-based access

• Payment Gateway Integration

• Print Or Email Invoices

• Product Database

• Profit & Loss Statement

• Project Accounting

• Project billing

• Purchase Management

• Quotation & Estimates

• Real-Time Reporting

• Receipt Management

• Reconcile Statements

• Recurring invoice

• Reorder Management

• Reporting

• Responsive Support

• Retainer Billing

• Sales Management

• Subscription Billing

• Supplier and Purchase Order Management

• Taxation Management

• Time Tracking

• Timesheet Management

Specifications:

• Deployment: Cloud Based
• Payment: Yearly
• Api: available
• Mobile Support: available
• Mobile App: available on Android
• Desktop Platforms: Windows, Mac

Pros:

• Easy to use
• Simple to understand
• Easy integration with other services
• Easy automation of Payroll and direct deposit.
• Convenience and confidence of secure bookkeeping software along with the modernization of cloud-based access.
• Automated tax payment calculations and reminders
• Easy e-filing of state sales tax directly from Quickbooks online.

Con: 

• QuickBooks Online doesn't allow a user to sort, filter, or display the information
• Weak customer support

9. Typeform.com

Typeform is an extremely versatile data collection software. You can easily create attractive-looking surveys, forms, and questionnaires. It has many pre-designed templates and an interactive designer which makes the design process fast and easy. While Typeform offers a free plan, you need to have access to a paid plan for more advanced features. Typeform is a great business software that offers good online business tools both for designing forms and crunching the data you collect. The feature of Logic jumps is what sets Typeform apart from other surveying tools. With a logic jump, you can create multiple forms in one. Typeform’s logic jumps let you offer multiple services to clients from a single form—simplifying the process to boost your conversion rate. Typeform helps you jumpstart the survey design process with a wide range of templates. These are built around different business-centric purposes, such as lead generation or customer feedback. You can use pre-designed templates or create your survey from scratch. Typeform offers a huge array of extensions that you can use to improve your question design or crunch survey data. Some example integrations include Google Docs, Airtable, Slack, and Salesforce.

Pricing:

Starting Price: $35.00/month Free Trial? Available

Features:

• Customer satisfaction: 360 Degree Feedback, Analytics, Feedback Collection, Survey Management
• Forms Automation: Archiving & Retention, Collaboration, Drag & Drop, Forms Creation & Design, Process/Workflow Automation
• Polling: Data Analysis Tools, Email Distribution, Feedback Collection, Live Results Tracking, Multiple Question Types, Online Polling, Skip Logic, Supports Audio / Images / Video
• Survey: Data Analysis Tools, Mobile Survey, Question Branching, Skip Logic, Supports Audio / Images / Video

Specifications:

• Deployment: Web-Based, Cloud, SaaS
• Payment: Monthly
• Customization: Available
• Mobile Support: Available
• Desktop Platforms: Windows, Mac
• Language Support: English
• Typeform Users: Freelancers, StartUps, SMEs, Enterprises
• Available Support: Email, Live Support, Training

Pros:

• Surveys
• Quizzes
• Integrations/plugins
• Simple and intuitive user interface.
• Clean and pleasing design with nice quirkiness (like Mailchimp).
• Great level of integrations available and customizations.
• Logic Mapping

Cons:

• More flexibility for the design of forms
• Better user analytics
• Organization of Workspaces
• Direct integrations with our CRM and website solution (HubSpot and Squarespace).
• Image research survey
• Customizable survey display
• The free plan is very restricted
• Paid plans are expensive

10. Loom.com

Loom provides the expressiveness of video with the convenience of messaging, it makes you communicate more effectively wherever you work with Loom. Loom is a wonderful online business tool that allows you to make amazing and quick videos using a very fast video recorder that is capable of capturing your screen, webcam, and microphone simultaneously. On the PRO plan, you can even record in 1080p or 4k quality which is great for Agency Owners, Freelancers, YouTubers, Businesses, and many more! Loom provides extremely high-quality screen captures and easy sharing options. It also gives its users the options for the camera on/off, which application or tab should be recorded, as well as quality preferences. These are all great features to have from a free (also in paid plans) and easy-to-use software.

Loom’s Pricing:

Loom has four pricing plans for its users:

1)  Basic:

Cost: Free

2)  Pro:

Cost:  If purchased yearly: 8$/Month If purchased monthly: 10$/Month

3)  Business:

Cost: 

If purchased yearly: 12$/Month If purchased monthly: 15$/Month

4)  Enterprise:

Cost: 

To be purchased yearly: 45$/Month

Specification:

• Available On: Website and iOS
• Customization: available
• Payment: Monthly/Yearly
• Language support: English
• Users: Media Companies, small businesses, freelancers, agencies, individuals

Pros: 

• Very Easy to Use
• Training Videos
• Accessibility
• It gives you the ability to record videos, live on your screen and you have an opportunity for real-time recording.
• Different storage options are available to keep them in the cloud or store them on your computer.

Cons: 

• It supports only those devices which can run Chrome Extensions
• Once you’ve recorded, the editing options are restricted to trimming

11. Zapier

Zapier is another intelligent business and management software that connects automation to regular uses for users. It has a nice user layout. Innovative design attracts the users and generates traffic on that.

Pricing:

1) Free Plan:

$0 Per Month

2) Starter Pack:

$19.99 per month

3)Professional:

$49 per month

4)Team:

$69 per month

5)Company:

Contact Sales

Specifications: 

• Deployment: Cloud Based
• Payment: Monthly
• Customization: Available
• Desktop Platforms: Windows, Mac
• Mobile Platforms: N/A
• Language Support: English
• Zapier Users: Businesses, Freelancers, StartUps, SMEs, Enterprises
• Available Support: Email

Pros:

• Easy to understand and setup
• Connect many different platforms
• Routes information between platforms
• Excellent automation service

Cons:

• Facilitated integration with Facebook Lead Ads.
• Increase operations/tasks permitted in the free and 1st level of the paid subscription.
• Weak customer support
• Rigid licensing options

Wrapping this up, we have put together a collection of the best startup tools you could find for all your business needs from automation to tracking analytics, surveying tools, scheduling to management, content creation tools, and more. We assure you that these online business tools will help you and your business a great deal in your startup journey and help your business achieve the desired results. Also, feel free to comment below or send us an email If you want to suggest any other online business tools/Software.