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How to Fix Low Email Revenue and Boost It from 10% to 40%
If your low email revenue is stuck at 10-15% of your total sales when it should be driving at least 25-40%, you’re leaving serious money on the table! 😨 Email marketing is one of the most profitable and reliable channels for boosting eCommerce sales. Yet, many businesses struggle with low email revenue because they’re not […]
Key Difference Between a List and a Segment in Klaviyo
Email marketing is a cornerstone of successful digital marketing strategies, and Klaviyo is one of the leading platforms for executing them. One of the most frequently asked questions by marketers new to Klaviyo is, “What is the difference between a list and a segment in Klaviyo?” Understanding these two features is crucial for maximizing the […]
Unlock the Power of Klaviyo CDP : A Complete Guide to Revolutionizing Your Customer Data Strategy
Customer Data Platforms (CDPs) are the backbone of modern marketing strategies. They empower businesses to collect, manage, and utilize customer data for hyper-personalized campaigns. Among the various options available, the Klaviyo Customer Data Platform (CDP) stands out as a game-changer, especially for eCommerce brands. But why is Klaviyo CDP so revolutionary? Let’s dive in and […]
How to Manage and Improve Email Deliverability in Klaviyo?
Email deliverability is the backbone of a successful email marketing strategy, especially when using advanced platforms like Klaviyo. Without proper management, your carefully crafted emails could land in the spam folder, missing your audience entirely and reducing the effectiveness of your campaigns. Mastering email deliverability in Klaviyo requires a strategic approach to ensure that your […]
How to Create Product Feeds in Klaviyo: A Complete Guide
If you’re in e-commerce and looking to personalize your marketing strategy, then product feeds in Klaviyo are a game-changer. These feeds allow you to dynamically display tailored product recommendations in your emails, making your campaigns more engaging and effective. Whether you’re new to Klaviyo or looking to optimize your product feeds, this guide will walk […]
Ultimate Klaviyo Customer Retention Strategies: A Comprehensive Guide
Ultimate Klaviyo Customer Retention Strategies: A Comprehensive Guide Customer retention is the cornerstone of sustainable business growth. Acquiring new customers is expensive, but retaining existing ones is not only cost-effective but also helps build long-term brand loyalty. Enter Klaviyo, a powerful tool designed to revolutionize your customer retention strategies. In this guide, we’ll explore actionable […]
How to To optimize Klaviyo email campaigns?
Email marketing isn’t just a marketing channel—it’s a powerhouse! It builds relationships, drives sales, and keeps your brand living rent-free in your audience’s minds. And when it comes to platforms that pack a punch, Klaviyo stands out as a fan favorite. But here’s the thing: just setting up your email campaigns and hoping for the […]
How to Integrate Klaviyo with Shopify: A Step-by-Step Guide
If you’re looking to take your e-commerce game to the next level, integrate Klaviyo with Shopify is one of the smartest moves you can make. Imagine automating your email marketing, personalizing customer interactions, and boosting your sales—all seamlessly connected within your Shopify store. Sounds pretty awesome, right? In this post, I’m going to walk you […]
Omnisend vs Klaviyo: Which Email Marketing Platform Is Right for Your Business?
Introduction Choosing the right email marketing platform can make or break your marketing strategy. With tools like Omnisend vs Klaviyo leading the pack, how do you decide which one suits your business best? In this article, we’ll dive into a detailed, side-by-side comparison of these two platforms, exploring their features, usability, pricing, and much more. […]
10 Best Klaviyo Audiences To Use in Facebook Ads
In the fast-paced world of digital advertising, creating the right audience can make or break your campaign. Klaviyo, a leading email marketing platform, provides businesses with robust tools to create highly targeted audiences. When combined with the power of Facebook Ads, these audiences can yield extraordinary results, maximizing ROI and driving customer engagement. In this […]
10 Incredible Keap Features That Will Empower Your Small Business to Thrive!
Keap features a suite of tools designed to help small businesses automate and streamline their operations. Key Keap features include a powerful CRM system for contact management, automated marketing campaigns to nurture leads, and email marketing tools for personalized communication. With built-in sales pipeline management, businesses can easily track and manage deals. Keap features also […]
Ecommerce Web Design: Best Practices & Examples
Almost 80 to 90% of e-commerce sites fail. One proven reason for failure is poor ecommerce web design, which includes lengthy checkouts and ignoring Mobile UX. Only if you get your ecommerce web design right will your website survive and attract leads and conversions. Implement these nine design best practices without any second thoughts. Retailers […]
The Ultimate Guide to Klaviyo: Powerful Insights You Need to Know
Klaviyo is a powerful marketing automation platform designed to help businesses build stronger relationships with their customers. Whether you’re new to Klaviyo or exploring its features, this guide answers all your pressing questions to help you make the most of this tool. What is Klaviyo? Klaviyo is a marketing automation platform tailored for ecommerce and […]
Email Marketing Automation: The Ultimate Guide for Small Businesses
Introduction to Email Marketing Automation Email marketing automation is a powerful tool that allows businesses to create and deliver targeted, personalized emails to their audience with minimal manual effort. For small businesses, it opens a world of possibilities to drive engagement, nurture leads, and turn prospects into loyal customers—all while saving time and resources. In […]
Optimize Your Strategy: 17 Best Klaviyo Flows Revealed
As an e-commerce business owner or marketer, effectively nurturing your customer relationships is crucial for success. This is where Klaviyo flows come in. Klaviyo, the popular marketing automation platform, offers a range of powerful tools to help you automate and optimize your email marketing campaigns. Klaviyo flows, in particular, allow you to create automated sequences […]
Save Time and Money: A Comprehensive Guide to Shopify Shipping
Shipping services play a crucial role in the success of e-commerce businesses. As a Shopify merchant, it’s essential to understand the various shipping options and features available to you. Shopify offers a comprehensive set of shipping services that can simplify your shipping processes and enhance customer satisfaction. This guide provides an overview of Shopify shipping […]
Unlock the Potential of Your Shopify Store with These Top-Rated Shopify Apps
Running a successful eCommerce store requires utilizing the right tools and strategies. Shopify, one of the most popular eCommerce platforms, offers a wide range of apps that can enhance the functionality and performance of your store. In this article, we’ll explore the most useful Shopify apps that can help you unlock the full potential of […]
Shopify for Dropshipping: Unlocking Powerful Benefits
Dropshipping has become a popular and profitable business model in the constantly changing e-commerce industry, helping businesses launch and operate their online stores without having to worry about managing inventory. Targeting dedicated and specialist client segments has become more important than ever for success in the field of online shopping, as niche marketplaces have grown […]
Shopify vs. WooCommerce: Finding the Ultimate Platform for Your Online Store
When it comes to choosing an e-commerce platform, Shopify vs WooCommerce are two of the most popular choices available. Both systems offer a wide range of features that can help you create a successful online store, but they differ in terms of cost, flexibility, and ease of use. In this article, we’ll compare the two […]
Top Marketing Automation Trends of 2025
Given the continuous evolution in business and finance driven by technological advancements, adopting marketing automation has become pivotal for businesses aiming to boost their annual revenues. Embracing marketing automation not only saves valuable time but also becomes a cornerstone for achieving success in ventures. The field of marketing innovation witnesses new strategies regularly, marking the […]
How to Set up Keap Appointment Booking Page
Keap Appointments allows you to easily manage your schedules by viewing, rescheduling, or canceling appointments. You can quickly send your booking link to contacts via email or text or share the link online or in automation. Let’s learn how you can set up your Keap appointment booking page: Step 1: Connect your calendar with Keap. […]
How To Import Contacts In Keap/ Infusionsoft
The most common type of import is a contact import, but Keap also allows you to import companies, tags, products, and subscriptions along with contacts. The process for each type of import is almost identical. Importing contacts is neither very hard nor overly time-consuming. Here’s how to import contacts in Keap /Infusionsoft. Before importing contacts […]
How to create and manage tags in Keap
What is a Tag? A tag is a label that organizes (or segments) contacts. It enables a deeper level of segmentation rather than what was available in traditional email marketing services. Instead of using a custom field for business type, products purchased, meeting status, or any other random piece of information, you create a Keap […]
E-commerce Business Automation Guide for 2025 (What it is and Advice 2025)
Consider that you are an eCommerce store entrepreneur trying to hire staff to promote your business. It’s too much work, from monitoring social media accounts and running ads to copywriting and strategy. Not to add, it will take a lot of labor and money to make things go well. The majority of business owners find […]
How to create Keap opt-in form in WordPress?
Keap/Infusionsoft is a powerful and popular all-in-one sales and marketing automation platform for small businesses. To create the Keap opt-in form in WordPress, we first need to set up a WordPress plugin for Keap. Step 1: To complete your Keap plugin setup, go to your Keap account and search for “Keap Official Opt-in Forms” in […]
How to create an Effective E-commerce Content Strategy for 2025
You are aware of the significance of E-commerce Content Strategy marketing for advertising e-commerce businesses unless you are completely off the grid. The issue is that some marketers believe that if they provide enough content, people will find it. Unfortunately, this is not how it operates. Without a plan, content is just words, pictures, and […]
What Is a Good Conversion Rate For an E-commerce Site?
The conversion rate of a website shows how effectively a company can turn visitors into sales or simply the process of a potential visitor becoming a real customer. Your marketing plans specify your course of action, which typically entails the following: Completing a registration form (such as a lead generation or contact us form). Downloading […]
The Beginner’s Guide to Running Sales and Promotions on Your Ecommerce Store
Since online shopping is more popular than ever, studies show that 60% of users enjoy finding discounts, coupons, and other promotional offers. About half of customers are more inclined to visit an online store when they are aware of a chance to receive a discount or when they have a valid coupon code to apply. […]
8 Online Ecommerce Tools to Get You More Customers
Have you ever tried using e-commerce tools to upscale your e-commerce business? Well, these tools are formulated not just to take your business into the eyes of potential buyers but also to help your business grow in the right direction. You can undoubtedly use e-commerce tools to achieve your business goals, as these tools even […]
One Click Checkout Platforms: Which Option is Right For You?
There are multiple fields required to fill before making the final purchase. The path between the purchase and the final payment required multiple steps. Fields include full name, e-mail shipping address, contact number, and other customer personal data fields required before the final checkout. These multiple checkout steps can make a customer flee away as […]
How to Increase Average Order Value: 17 Ways to Make More Sales in Ecommerce business
Setting up an e-commerce business is pretty exciting and tedious at the same time. As a business owner, you would like to know how much your customers are spending on buying your products. Well, this would make you understand the growth module of your business. There’s an easy way to find out. The Average Order […]
Marketing Automation Tools You Should Know About
Today almost every business is doing its business in an automated mode. Do you know what this means? Well, making your business automated through some excellent marketing automation tools would not just ease your business proceedings. Still, it would save a lot of time to focus on a more critical part of your business, ensuring […]
The Top 8 Benefits of Marketing Automation on Small Businesses
There is always competition, no matter what your industry or area of expertise, so maintaining growth requires a strong marketing plan. Utilizing the benefits of marketing automation becomes essential in light of the intense competition in all domains. These automation tips have the power to grow your company beyond what other businesses have achieved. But […]
The Complete Guide to Marketing Automation For Small Business
All about marketing automation! Managing a huge audience when a marketing campaign is running is difficult. Suppose a marketing campaign gains momentum and popularity. In that case, it leads to the bombardment of marketing messages from the consumer’s end, which cannot be managed without the help of technology. It might be difficult to respond to […]
What are the differences between marketing automation and CRM?
You may think that Customer Relationship Management (CRM) and Marketing Automation are similar. Still, there are vast differences between these two. The first and foremost difference between CRM and Marketing Automation is that CRM is mainly used for sales. In contrast, Marketing Automation is mainly used for Marketing. Well, many businesses aim to integrate their […]
How to Automated Lead Generation for Success
What is a Lead? Before delving into the topic, let’s establish the significance of leadership. A lead represents an individual expressing interest in a company’s product or service. When a business shares content on social platforms or launches ad campaigns, the resulting inquiries and questions constitute leads. While some leads convert into customers, others do […]
The Definitive Guide to Email Marketing Strategies For Business
Today, many people are using email for communication and business dealings. Brands, on the other hand, are using email marketing strategies to grow their business and improve the visibility of their brand. Well, email marketing strategy is growing at an astonishing rate. Hence, emails are one of the most preferred ways of communicating for business […]
What Is Email Automation And 8 Tips To Grow Business Using It
Personalization works differently. When you approach someone for something, it works differently rather than approaching them through any third person. Similarly, this applies to marketing as well. When you send some personalized messages to a user, they act positively and give good attention to it. But it is impossible to send personalized emails to an […]
Top Reasons to Use Email Marketing Automation For Your Business in 2024
Today the social media presence is reaching great heights. It is taking every business to the next level, where it can reach more and more potential customers. But, with an advancement in the social media sector, it’s strange and amazing that email marketing automation has still not lost its grip on businesses. Emails are reaching […]
12 Best Ways Marketing Automation Can Help eCommerce Business
When you use the correct business marketing automation practices on the apt e-commerce platform, your business can reach good heights with increased sales. Today, more people prefer shopping online rather than going to the market for offline shopping. It is because online shopping gives them a sense of security with quick and easy product selection […]
Complete Step-by-Step Marketing Automation Guide For Beginners 2024
Marketing is a vast field consisting of various activities. Now, there are certain activities like social media marketing, email marketing, launching ad campaigns, etc., which can be very time-consuming, unless optimized with the help of a marketing automation guide. Most of the time, major tasks are repetitive, there is a need to perform the same […]
11 Ultimate Online Business Tools for Small Businesses in 2024
Launching and building a startup business is not a piece of cake. It can be a tough nut to crack for many people. The fact that 90% of all startups fail in India within 5 years from their inception proves our point! The reason why most start-ups fail is: Improper allocation of resources and money […]
Proven Ways to Generate Leads For Technology Companies
I know it’s a million-dollar question. Most of the software companies struggling with the same. Software companies and freelancers usually get clients from a Job portal, references, Email marketing, cold calling, inbound leads, etc., while seeking ways to efficiently generate leads. However, It’s a tough competition out there in a market. So, Let’s just do […]
How to Get Your Desired Job Faster using LinkedIn?
Looking for your dream job? It’s just a step away from you. Yes, so all the Job seekers and new graduate students! Follow these simple LinkedIn job search tips to find a job faster. Now you have to follow certain tasks to get a job in your desired city. Step-1 Go to the LinkedIn search […]
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