Have you ever tried using
e-commerce tools to upscale your e-commerce business? Well, these tools are formulated not just to take your business into the eyes of potential buyers but also to help your business grow in the right direction. You can undoubtedly use e-commerce tools to achieve your business goals, as these tools even help to scale your business. It saves time, money as well and effort.
E-commerce tools come with a variety of features. These features enhance your business's capabilities as well as its functionality. Along with providing your business with an enhanced and personalized experience, these
e-commerce marketing tools allow potential buyers to discover your new products and have a seamless shopping experience throughout their buyer journey.
Is there any need for e-commerce tools?
Today, as more people buy online, businesses should step forward and adopt new technologies to benefit their customers and their online stores. With e-commerce tools, e-commerce stores make the shopping experience lively for each of their customers. But how would businesses know which software is apt for them and which is not? For this, you need to explore this blog till the end.
As
e-commerce tools help businesses by providing insights, they further help them expand their sales and beat their countless competitors.
What is an e-commerce tool?
An e-commerce tool is software that helps the e-commerce industry improve the way they operate but also helps in taking the business venture to the next stage. With the help of e-commerce tools, businesses can reach the eyes of thousands and millions of buyers, and this is how their business expands to the next level.
But one thing that needs to be kept in mind while using e-commerce tools is to choose the right tools so that these do not perform any cross-reaction on your business. Yes, when any business uses the wrong
e-commerce automation tools, it is highly likely to affect the business. Hence, knowing and collecting in-depth knowledge about e-commerce tools is ideal before using them for your business.
Advantages of e-commerce tools!
Well, different e-commerce tools bring various benefits to users. Some of the main advantages for e-commerce businesses include:
1. Increases engagement on social media platforms
One of the top benefits of e-commerce businesses is that it enhances engagement on social media platforms such as Instagram, Facebook, Twitter, and more. The slow social media platform is becoming a new marketing battleground. E-commerce tools enable businesses to schedule posts on social media platforms which helps them engage with their audience at the right time and with the right audience. Furthermore,
e-commerce marketing tools also enable businesses to prepare marketing content in advance and, at the same time, help them know what the social media audience is talking about their brand.
2. Helps you track inventory
You can track your inventory with the help of
e-commerce automation tools. Isn't it amazing? Businesses can keep a firm eye on how much inventory is available in stock and what they need to restore. Whether you are selling your products via your e-commerce website or marketplaces such as Amazon, Flipkart, or others, you can easily keep track of your inventory on any of these mediums. It will ensure that your business will never run out of stock, which would even help them create automated purchase orders.
3. Helps you analyze your visitor's behavior on your website
One of the main benefits of implementing e-commerce tools for your business is that you can easily analyze your visitor's behavior on your website. It means you can know which section is where the visitor is mostly spending their time or which things from your website are inspiring your visitors. If you know these behaviors, you will be able to improve on these aspects and hence attain more and more benefits for your business.
4. Helps in attaining visitor's feedback
Customer feedback is essential to build your footsteps in the e-commerce industry. You might have plenty of competitors in your field. You might or might not be doing better than your competitors. So, collecting visitors' feedback in real-time might help you improve on your part.
8 online e-commerce tools to get you more customers!
There are many e-commerce tools to get more customers in your business. A few of those tools are as follows:
1. Klaviyo
Klaviyo is a potent marketing tool that supports eCommerce store owners in giving their customers a tailored experience. Results speak for themselves; in the past year alone, Klaviyo has assisted brands worldwide in generating more than $3.7 billion in revenue. An average of 67 organizations switch to Klaviyo every day because building more profound, higher-value client relationships has never been simpler.
Klaviyo email marketing is frequently used with tools like Shopify, Woocommerce, or other e-commerce stores to assist business owners in creating comprehensive marketing networks. We'll get into that in more detail later. You can also run mass SMS campaigns with Klaviyo and use robust automation to tailor each message. Content management is easy and automatic. You can create multi-channel consumer experiences with Klaviyo and manage them from a single platform.
2. Mail Chimp
Mail Chimp has been consistently ranked as one of the best e-commerce tools for email marketing. Mail Chimp is exceptionally beneficial for businesses running on a small scale or even start-ups. Mail Chimp is based on an affordable medium and can be afforded by small companies. This fantastic e-commerce tool can rank higher, and this is how businesses grow and develop.
MailChimp has many templates and layouts available, so you can choose which excites you the most. In other words, these features would let you differentiate from your competitors as you can uniquely frame your e-commerce store using the flawless features of MailChimp. Furthermore, you can monitor your email marketing metrics utilizing this tool, such as which visitors clicked links, how many users have opened your email, how many have unsubscribed after receiving frequent emails, and more.
3. Hotjar
Hotjar helps you Understand how users behave on your site, what they need, and how they feel. Hotjar records the complete movement of a user's behavior in a video form so you can watch the video recordings and understand your website user's experience.
4. Zapier
You may streamline your workflows by integrating your web apps with Zapier. Zapier integrates more than 171 e-commerce applications, including Shopify, Magento, WooCommerce, Keap, Zoho Inventory, Amazon Seller Central, and Magento. You can automate repetitive operations like product management, client engagement, or refunds by integrating all of your online apps. The time saved can be used to concentrate on more crucial duties that cannot be automated, such as developing marketing strategies.
5. Canva
Creativity is essential to attract visitors to your website. Creativity can be shown through graphics, and graphics can be created with the help of the topmost designing tool, Canva. With the help of Canva, you can easily create fun graphics for your e-commerce business so that you receive more clicks from your audience and more and more conversions can be made. Canva has various free features, so choose the ones you like the most.
6. Google Analytics
You must have heard the name "
Google Analytics" ever in your life. Well, Google Analytics is one of the most powerful
e-commerce marketing tools. Google Analytics can help optimize your website's performance by providing you with website insights that help you improve the website's performance.
Furthermore, with the help of Google Analytics, you can easily find out how your products, social media campaigns, and content perform. It will help you to work on your weak parts and help you rise to your competition.
7. Upviral
The best platform for viral referral marketing is UpViral. It enables you to run promotions like waiting lists, contests, and awards that people will want to tell their friends. You'll realize the actual impact of word-of-mouth advertising once you've launched your first campaign. You can attract visitors, gather leads, and turn subscribers into buyers. The quickest and most economical way to expand your company online is with UpViral.
8. Buffer
With the help of Buffer, you will be able to schedule your posts for social media platforms. Not just this, you can even share your posts on social media platforms such as Instagram, Facebook, and Twitter using this tool. You can schedule your content on Buffer, which will post to your social media platform whenever you want
Conclusion
Undoubtedly, running an e-commerce business has a low setup cost. Why? Because you do not have any physical store you do not have to bear the rent. But you need to function your e-commerce store in a manner that generates more sales and provides the best shopping experience to all of your customers.
