360Growth Marketers

360Growth Marketers

How to Fix Low Email Revenue and Boost It from 10% to 40%

Blog/How to Fix Low Email Revenue and Boost It from 10% to 40%
How to Fix Low Email Revenue and Boost It from 10% to 40%

If your low email revenue is stuck at 10-15% of your total sales when it should be driving at least 25-40%, you’re leaving serious money on the table! 😨

Email marketing is one of the most profitable and reliable channels for boosting eCommerce sales. Yet, many businesses struggle with low email revenue because they’re not leveraging the right strategies. If your email marketing isn’t generating the revenue you expected, this guide will show you exactly what’s wrong and how to fix it fast! 🚀

Why Is Your Email Revenue So Low?

Before we jump into solutions, let’s diagnose the problem. Here are the top reasons your email revenue is stuck below 15%:

1. Lack of a Clear Email Strategy

Sending emails without a structured plan leads to inconsistent engagement, low conversions, and poor ROI. Your email marketing must be built around:

  • Automated Flows to capture revenue on autopilot

  • Campaign Emails that engage subscribers with promotions and updates

  • Segmentation to target the right audience with relevant content

2. Poor or No Email Segmentation

Sending the same email to your entire list is one of the biggest mistakes eCommerce businesses make. Customers expect personalized experiences—if they receive irrelevant content, they’ll ignore or unsubscribe from your emails.

3. Weak or Missing Automated Flows

If you don’t have abandoned cart recovery, welcome series, post-purchase follow-ups, and win-back flows, you’re losing potential sales every day. These flows work in the background to recover lost revenue and keep customers engaged.

4. Low Open & Click Rates Due to Weak Subject Lines

Your subject lines determine whether or not people even open your emails. Boring, generic, or spammy subject lines lead to low open rates, which means fewer people see your offers.

5. Emails Aren’t Optimized for Conversions

Even if people open your emails, they may not click or buy. Common conversion killers include:

  • Weak CTAs (Call-to-Actions)

  • Overwhelming or cluttered design

  • Lack of urgency or compelling offers

6. Not Using Data & A/B Testing

If you’re not testing different subject lines, email content, send times, or audience segments, you’re guessing instead of optimizing. Data-driven decisions lead to higher revenue.

 

How to Fix Your Email Marketing and Boost you low email Revenue to 40%

Now that we know the mistakes, let’s focus on the solutions. Follow these steps to turn email into your biggest revenue driver. 💰

1. Set Up High-Converting Automated Flows

Automated emails generate sales 24/7 without extra effort. Start with these essential flows:

  • Welcome Series (Engage new subscribers with offers & brand story)

  • Abandoned Cart Recovery (Remind users to complete their purchase)

  • Post-Purchase Follow-Up (Encourage repeat purchases & reviews)

  • Win-Back Campaigns (Re-engage inactive customers)

2. Personalize Your Emails Using Segmentation

The more relevant your emails, the higher your conversions. Segment your audience based on:

  • Purchase history (first-time buyers, VIP customers, repeat customers)

  • Browsing behavior (category viewed, product pages visited)

  • Engagement level (active vs. inactive subscribers)

3. Optimize Subject Lines & Open Rates

Great subject lines increase open rates and get more people to see your emails.

Try these tips:

✅ Keep it short (5-7 words work best)

✅ Use curiosity & urgency (e.g., “Your cart is expiring! 🕒”)

✅ Personalize (e.g., “John, you forgot something!”)

✅ A/B test different styles to see what works best

4. Improve Email Design & Call-to-Action (CTA)

Your email’s design and CTA determine whether users click through and buy.

Here’s what to do:

✅ Use clean, mobile-friendly designs (most emails are opened on phones!)

✅ Keep text concise and scannable

✅ Use one clear CTA (e.g., “Claim Your 20% Off” instead of multiple links)

✅ Add urgency (e.g., “Offer ends in 24 hours!”)


5. Use Data & A/B Testing to Improve Performance

Never assume—always test! Regular A/B testing helps increase revenue by optimizing every element of your emails. Test:

  • Subject lines

  • Email send times & frequency

  • CTA placement & wording

  • Discount types (fixed vs. percentage-based)

6. Increase Your Email List Size with Quality Leads

Your revenue potential depends on the size and quality of your email list.

To grow it:

✅ Offer an irresistible lead magnet (discounts, free guides, exclusive content)

✅ Use exit-intent popups to capture abandoning visitors

✅ Run giveaways & contests to attract new subscribers

✅ Optimize your website signup forms for high conversions

Final Thoughts: Don’t Let Email Revenue Stay Low!

If email is driving less than 25-40% of your total revenue, you need to act fast and implement these strategies. Email is one of the most powerful revenue generators in eCommerce—when done right, it can bring in consistent, predictable sales.

🚀 Want to boost your email revenue today? We help eCommerce brands optimize their email marketing with Klaviyo, Omnisend, and Mailchimp to increase

 

Want to boost your ROI?

Unlock your email marketing potential with a comprehensive Klaviyo audit, optimize your strategy and boost your ROI. Your Klaviyo Audit