Blogs
Blogs
Best place to learn about marketing automation, digital marketing, email marketing, search engine optimization , and more to grow your business!
VIP Email Marketing Strategy: Target Top Customers
Why Your VIP Email Marketing Strategy Needs to Be Different Not all customers are created equal—and your VIP email marketing strategy needs to reflect that. Your VIPs—the top 5–10% of your buyers—are responsible for a disproportionately high percentage of your revenue. They shop more often, spend more per order, and are more likely to become […]
How to Set Up a High-Converting Welcome Email Sequence
First impressions matter—especially in ecommerce. And when someone joins your email list, your welcome email sequence is your big moment to shine. A high-converting welcome flow doesn’t just say “hi.” It builds trust, shares your story, and invites new subscribers to take that all-important first step: making a purchase. This guide will walk you through […]
How to Write Subject Lines That Boost Email Open Rates Instantly
Subject lines are the gatekeepers of your emails. No matter how brilliant your content is, if your subject line flops, your message may never be seen—let alone read. Subject Lines That Boost Email Open Rates Instantly don’t just inform—they spark curiosity, create urgency, or offer clear value. In a world where inboxes are jammed, attention […]
The 5 Must-Have Email Automations for Every Ecommerce Store
If you’re running an ecommerce store and still sending one-off emails manually, you’re leaving money on the table—plain and simple. Email automation isn’t just a nice-to-have anymore. It’s your always-on, 24/7 sales rep that nurtures leads, brings back cart abandoners, and keeps customers coming back for more. And the best part? Once it’s set up, […]
The Science Behind High-Converting Email Campaigns
High-converting email campaigns don’t happen by chance. They’re the result of tested strategy, behavioral science, and razor-sharp optimization. While most brands focus on flashy visuals or clever copy, the true secret behind consistently successful campaigns lies in the data—the psychology of decision-making, audience behavior, and how every element in an email works together to drive […]
Low Email Click-through Rate? How to Fix It?
A low email click-through rate isn’t the end of the road. It’s a signal—one that tells you to improve your messaging, layout, timing, or targeting. That’s the sting of a low click-through rate (CTR)—one of the most frustrating (and most fixable) problems in email marketing. CTR tells you how many subscribers actually interact with your […]
How to Improve Email Open Rates from 10% to 40% (Step-by-Step Guide)
Let’s be honest—if you’re trying to improve email open rates, it can feel like shouting into the void. You’ve built a list, created campaigns, and hit send… only to watch your email open rate barely scrape past 10%. Frustrating, right? But here’s the good news: low open rates aren’t the end of the story—they’re the […]
The Ultimate Guide to Email Monetization: Turning Subscribers into Customers
Your email list is more than a collection of names—it’s an untapped revenue engine waiting to be activated. If you’ve been collecting subscribers but struggling to turn them into paying customers, you’re not alone. Here’s the reality: most brands don’t monetize their list because they don’t have a plan. They send occasional newsletters, maybe a […]
How to Improve Customer Lifetime Value (LTV) Using Email Segmentation
If your ecommerce brand is chasing growth, there’s one metric that matters more than any other: Customer Lifetime Value (LTV). It’s the compass for profitability, the lens through which you should view your email strategy—and the metric that most brands ignore until it’s too late. Here’s the truth: you don’t need more customers. You need […]
Why Your Email Marketing Isn’t Making Money (And How to Fix It)
If you’re sending emails and not making money, you’re not alone—but you’re definitely leaving money on the table. Ecommerce brands pour time, tools, and energy into email marketing, only to see dismal ROI. Why? Because most email strategies are stuck in 2012. The truth is: sending emails ≠ making sales. To drive revenue, your email […]