Blogs
Blogs
Best place to learn about marketing automation, digital marketing, email marketing, search engine optimization , and more to grow your business!
How to Set Up a High-Converting Welcome Email Sequence
First impressions matter—especially in ecommerce. And when someone joins your email list, your welcome email sequence is your big moment to shine. A high-converting welcome flow doesn’t just say “hi.” It builds trust, shares your story, and invites new subscribers to take that all-important first step: making a purchase. This guide will walk you through […]
The 5 Must-Have Email Automations for Every Ecommerce Store
If you’re running an ecommerce store and still sending one-off emails manually, you’re leaving money on the table—plain and simple. Email automation isn’t just a nice-to-have anymore. It’s your always-on, 24/7 sales rep that nurtures leads, brings back cart abandoners, and keeps customers coming back for more. And the best part? Once it’s set up, […]
The Science Behind High-Converting Email Campaigns
High-converting email campaigns don’t happen by chance. They’re the result of tested strategy, behavioral science, and razor-sharp optimization. While most brands focus on flashy visuals or clever copy, the true secret behind consistently successful campaigns lies in the data—the psychology of decision-making, audience behavior, and how every element in an email works together to drive […]
The Ultimate Guide to Email Monetization: Turning Subscribers into Customers
Your email list is more than a collection of names—it’s an untapped revenue engine waiting to be activated. If you’ve been collecting subscribers but struggling to turn them into paying customers, you’re not alone. Here’s the reality: most brands don’t monetize their list because they don’t have a plan. They send occasional newsletters, maybe a […]
Why Your Email Marketing Isn’t Making Money (And How to Fix It)
If you’re sending emails and not making money, you’re not alone—but you’re definitely leaving money on the table. Ecommerce brands pour time, tools, and energy into email marketing, only to see dismal ROI. Why? Because most email strategies are stuck in 2012. The truth is: sending emails ≠ making sales. To drive revenue, your email […]
Email Marketing Automation: The Ultimate Guide for Small Businesses
Introduction to Email Marketing Automation Email marketing automation is a powerful tool that allows businesses to create and deliver targeted, personalized emails to their audience with minimal manual effort. For small businesses, it opens a world of possibilities to drive engagement, nurture leads, and turn prospects into loyal customers—all while saving time and resources. In […]
Top Marketing Automation Trends of 2025
Given the continuous evolution in business and finance driven by technological advancements, adopting marketing automation has become pivotal for businesses aiming to boost their annual revenues. Embracing marketing automation not only saves valuable time but also becomes a cornerstone for achieving success in ventures. The field of marketing innovation witnesses new strategies regularly, marking the […]
How to Set up Keap Appointment Booking Page
Keap Appointments allows you to easily manage your schedules by viewing, rescheduling, or canceling appointments. You can quickly send your booking link to contacts via email or text or share the link online or in automation. Let’s learn how you can set up your Keap appointment booking page: Step 1: Connect your calendar with Keap. […]
How To Import Contacts In Keap/ Infusionsoft
The most common type of import is a contact import, but Keap also allows you to import companies, tags, products, and subscriptions along with contacts. The process for each type of import is almost identical. Importing contacts is neither very hard nor overly time-consuming. Here’s how to import contacts in Keap /Infusionsoft. Before importing contacts […]
How to create and manage tags in Keap
What is a Tag? A tag is a label that organizes (or segments) contacts. It enables a deeper level of segmentation rather than what was available in traditional email marketing services. Instead of using a custom field for business type, products purchased, meeting status, or any other random piece of information, you create a Keap […]