Today almost every business is doing its business in an automated mode. Do you know what this means? Well, making your business automated through some excellent marketing automation tools would not just ease your business proceedings. Still, it would save a lot of time to focus on a more critical part of your business, ensuring good turnover. As per the study, about 51% of businesses are currently using this modern technology; hence, this number is growing. Ideally, using technology would also bring goodwill to your business without costing you anything higher.
Marketing automation tools have taken over the most complicated tasks of your business. It means that you no longer have to prepare personalized messages or emails for each user. It will be done automatically at fixed time intervals with the help of marketing automation tools. Isn't it amazing? Yes, it is, and this would ensure the building up of trust and positive relationships between businesses and customers.
What is marketing automation?
The term "Marketing automation" means using technology correctly so that you do not have to keep repeating the same tasks in your business. Furthermore, the main thing which is offered by marketing automation tools is lead generation. Yes, you heard that right. Every business strives hard to generate leads, and it is also not easy to generate leads, which is why this technology is helping many businesses these days. When you automate your business's tasks, your workings get prompt, and that is why more and more are generated.
Small businesses willing to scale their business operations at a quick rate must use these marketing automation tools. Why? Because this will ensure more and more people's connection with your business, and at the same time, more people will get to know about your brand. Yes, with the help of marketing automation tools, the visibility of your business increases, and it helps people to have good knowledge about your existence as a brand.
Well, modern customers indeed like personalization and customizations. With the help of marketing automation tools, you can send personalized messages, emails, and more to your customers, and this would make your customers acknowledge what you've sent. They will start taking an interest in your emails, and soon your prospects will be converted into paying customers. Marketing automation tools help a brand send personalized messages to customers as per their preferences, online search behavior, taste, likings, and similar factors.
Which marketing automation tools are the best?
Most people are clueless about finding appropriate marketing automation tools that should be used for their business. It is a very complex task as many companies have developed the best automation tools to provide their customers with the best features. That is why it is crucial to understand the features offered by different automation tools to make an ideal choice for the appropriate marketing automation software.
How to choose the best marketing automation tool?
While deciding which marketing automation tool businesses should go with, you need to consider some factors beforehand, such as whether it offers email actions, drip sequences, CRM updates, lead scoring, sales lead rotation, SMS, and more. If you get an answer in Yes, then this means that you can buy that particular marketing automation tool.
Below we have also discussed a few factors you must consider while buying a marketing automation tool for your business. Keep reading:
1. Convenience to use
The first and foremost thing that should be considered while buying a marketing automation tool for your business is knowing whether the software is easy to use. While most of the software provided by various companies provides complete ease of usage, a few are even providing some complexities with their interface. In such a case, make sure you go for a thorough demo before buying them. If you think the UX is easy and would work for your venture, do not hesitate to buy it.
2. Helps in easy analysis and reporting
When you've bought a marketing automation tool, you would want to analyze your profits and doings through that particular software. In such a case, look for software that provides you with ease of analysis. This way, you will be able to know whether the software is suitable or beneficial for your business or not. It'll help you monitor any ongoing campaign of your business and also help you measure any success generated through it.
3. It helps you scale your business
If one of the main benefits of the marketing automation tool needs to be quoted, then we would quote its scalability. Yes, this is true as with the help of this software, you can easily focus on your other important business tasks as the partially important ones will be done with the help of these software tools. With this, you can probably enjoy the high efficiency of your business.
4. Limitations
When looking for a suitable marketing automation tool for your business, don't forget to look at its limitations. Some specific tools only offer a limited number of actions per month. These kinds of tools are not helpful and, at the same time, would also cost you more than usual. That is why it is recommended not to go with such tools. It will restrict you from meeting your goals too.
Best marketing automation software!
As we've discussed the importance of marketing automation tools for business, now is the time to know which marketing automation tools are the best for your business. Let's dive right in to know everything about it below:
1. ActiveCampaign
ActiveCampaign is a small business CRM offering an integrated email marketing solution. But this is a flexible and powerful marketing automation tool that helps to deliver comprehensive solutions to the business and keeps your business at the top. However, this is not good for small business owners who are just starting a business. It is a complex tool that might take some time to learn, but it is a pretty powerful marketing tool for the ones who've gained good knowledge about using it.
2. InfusionSoft (now Keep)
Are you looking for the oldest marketing automation tool? If yes, then you can undoubtedly go for a
keep. It has been among the best marketing automation tools in the market for the last 15 years. It has helped at least thousands of small business owners till now for the safe functioning of their businesses. It helps the business generate good revenue and generates a massive lead for their businesses. Keap/Infusionsoft comes along with the
Marketing Automation and CRM combined. Also, it can send single/recurring invoices to your customers.
3. Marketo
Marketo has been around in the marketing industry for ages now, and most importantly, this was acquired by Adobe recently, which helped to incorporate it into their enterprise marketing cloud. Although this is the most effective marketing automation tool available, this is slightly out of range for small business owners.
4. Mailchimp
The evolution of Mailchimp from an email marketing tool to a complete marketing automation solution is now underway. Mailchimp is one of the earliest email marketing tools. They've transformed that expertise into a rock-solid and capable email automation solution that's simple to use, albeit its increased features have yet to be tested.
5. Mautic
The only free marketing automation platform on our list is Mautic. As a relatively new player, it was just established in 2014. But they've developed swiftly and seem to be gaining traction with high-tech businesses. Over 200,000 organizations utilize Mautic at the moment.
6. Klaviyo
Klaviyo is a potent marketing tool that supports eCommerce store owners in giving their customers a better-tailored experience. Results speak for themselves; in the past year alone, Klaviyo has assisted brands worldwide in generating more than $3.7 billion in revenue. An average of 67 organizations switch to
Klaviyo every day because building more profound, higher-value client relationships has never been simpler.
Final Words
So, as we've moved on to the concluding part of this blog, we believe that you must have a fair idea about marketing automation and marketing tools. If yes, then hopefully, you will also plan out something for your business venture.
Automation is something that you have to consider implementing for your business without thinking twice. It will take your business to the next level and increase the efficiency and visibility of your business as well.
